Cosmetics in the market occupies a comparative position, for female friends, cosmetics is the necessities of life, especially some beauty of female friends. For the purchase of cosmetics, a lot of female friends are based on the appearance of the packaging to choose, the size of cosmetics, appearance and other shapes are more attention. So for cosmetic manufacturers, the promotion of cosmetic packaging grade is more important. Let's take a detailed look at the cosmetic packaging design concepts and principles.
Cosmetic product packaging Design is the brand concept, product characteristics, consumer Psychology of the comprehensive reflection, it directly affects the purchase of consumers. We are convinced that cosmetic packaging is a powerful means of building product and consumer affinity. Economic globalization today, cosmetic packaging and goods have been integrated into one. As a means of realizing commodity value and use value, cosmetic packaging plays an extremely important role in the field of production, circulation, sales and consumption, and it is an important subject that the enterprise and design have to pay attention to. The function of cosmetic packaging is to protect the goods, convey the commodity information, facilitate the use, facilitate the transportation, promote the sale and increase the value of the products. As a comprehensive subject, cosmetic packaging has the dual nature of the combination of goods and art. such as Beijing only create billion and creative standing at the height of the brand thinking cosmetic packaging, we use brand innovation strategy, consumer experience insights, to provide creative cosmetic packaging solutions. Focus on the whole product series cosmetic packaging recognition framework planning, so that cosmetics packaging to achieve the system, improve product terminal performance.
The shape factor is the appearance of the cosmetic packaging, including the size, size and shape of the display surface. There are 3 kinds of forms we see in our daily life, that is, natural form, man-made form and accidental form. But when we study the form of a product, we must find a form that is suitable for any nature, that is, to extract the common regularity of something, called abstract form.
We know that shape is the form of elements, or that this is the form of elements, is a certain method, the rules constitute a variety of ever-changing forms. form is composed of several elements, such as point, line, face and body. The forms of cosmetic packaging are: The combination of cylindrical, cuboid, cone and various forms and related forms, and the novelty of cosmetic packaging forms made up of different kinds of cutting, plays an important role in the visual guidance of consumers, and the peculiar visual form can impress the consumers deeply. Cosmetic packaging designers must be familiar with the characteristics of the form elements themselves and their expressions, and this as the expression of the beauty of the material.
When we consider the appearance of cosmetic packaging design, we must recognize it from the perspective of formal beauty law. In accordance with the cosmetic packaging design of the formal beauty of the characteristics of the product's own function, a variety of factors organically, naturally combined to achieve a perfect unified design image.