Global printing and packaging industry well-known research institutions Smithes Panou Company to the packaging industry manufacturers, suppliers and brands conducted a series of practical surveys, summed up the future packaging industry is most likely to attract consumers five major innovation trends.
1, traditional style to regain vitality
The ancient style of commodity packaging not only plays an important role in the trend, but also conveys a sense of reliability. Based on this, many brands and products can be more easily access to the consumer's eyeballs, because they know that they can be trusted by the public, and packaging can happen to pass this key information.
2, personalized packaging began to prevail
At present, personalized packaging has become a brand business to attract customers one of the effective tools. Brand vendors are starting to boost corporate clout through networks and social media, and consumers are more impressed by the term "private customization" than before. For example, the popularity of Heinz ketchup in the United States is popular because you can send it as a gift to your friends and loved ones. At the same time, the progress of technology makes the product more rich in creativity, lower cost, the emergence of personalized packaging is a good embodiment of the packaging industry vitality.
3, the packaging is emphasized
To gain market success, brands need to understand the potential needs of consumers. Through the packaging of goods can also be achieved to help consumers to know how much the amount of the case to distinguish the specific quantitative, these make the commodity packaging looks more "cute".
4. Creative packaging is popular
For the brand, a good packaging is the ultimate goal is to be able to win the first time in the supermarket shelves consumer attention, prompting them to buy, that is, the so-called "at first sight." To achieve this, brands must deliver the uniqueness of their products when advertising. Similarly, some wine brands choose to use the old-fashioned design concept for consumers to pass the reliable signal, loyalty, simplicity and cleanliness are the brand to pass to the customer's important information.
5. Technology is improving
Now, the technology innovation in the packaging industry has produced a huge impetus. How should we apply these innovative technologies to specific packaging? Natural concise design, rich in green environmental protection concept of packaging will win the affirmation of consumers, the emphasis on functional packaging can also make consumers get unexpected surprises.