Packaging Innovation & Luxury Packaging 2018 had opened last week at Olympia London. 180 suppliers showcase their latest innovations in two days. The new packaging, creative team, constantly brings surprises and pleasure to customers. As the most authoritative packaging activity in the UK, it provides a unique experience for consumers. It also solves the growing sustainability problem, using very recyclable materials, built-in recycling and optimized transportation; everything is passing on this inherent luxury.
At the show, the UK used the first plastic-free passage. This means another new initiative. Under the influence of sustainable development, how to solve the problem of plastic packaging is the focus of attention.
James Drake-Brockman, divisional director of Easyfairs’ Packaging Portfolio, said:
“We pride ourselves on being at the forefront of all the issues and challenges currently facing the packaging industry, and we are extremely excited to debut the UK’s first plastic-free aisle. Our role as an event is to provide packaging buyers with the information they need to make a well-informed decision that is right for their business. Part of that is showcasing what innovative alternatives to plastic are out there, which we are able to do through our partnership with A Plastic Planet.”
In addition, six new specialized industry forums were held at the show. The technology industry discussed how the packaging industry uses technology to improve packaging production and end-user experience; the luxury forum provides advice on combining style and sustainability; at the Beverage Forum, honors emphasize packaging as a The importance of a marketing tool; the retail forum enhances the product's attractive appeal in competitive markets; The Beauty Forum explores the sustainability of the latest packaging developments in the cosmetics and beauty industry; Finally, the future of aerosols and pharmaceuticals explored by the ADF Forum in collaboration with the ADF Forum in Paris.
Bringing together professional exhibitors from more than 180 packaging industries around the world, the professional audience will reach 10,000 times. Professional, real and high quality will provide a package of feasts for exhibitors and attendees. Fully grasp the forward-looking development of the packaging industry.
With the continuous upgrading of the industry and the increasingly strict implementation of environmental protection policies, CYW attaches importance to the principle of new packaging to have new markets, focusing on innovative packaging, green environmental protection, and keeping up with the new trends and new normal of global packaging products in the development of materials.